On Saturday, April 21st from 9am to 3pm, “Broadway Bouquet” will be displayed on Broadway in the Flatiron district of New York as part of the Earth Day celebration.  The  artwork will be a featured piece in the NYC Car Free Earth Day festivities when Broadway is shut down to automobiles for the day.

“The Broadway Bouquet takes one of the most familiar and portable landscapes found on countless Manhattan street corners and turns it into a larger than life experience, which is quintessentially New York.  The artwork captures the scale-bending qualities of the city while giving people a glimpse of how plants and urban ecology in civic spaces can spark the imagination.”

 

Project Description:

The Broadway Bouquet aims to capture the quintessentially New York spirit of spectacle and wonder that the city’s scale-bending urban environment cultivates. This public art installation revels in the culture of cut flowers found on countless corners from Manhattan to the outer boroughs and blows it up to a monumental scale where individual trees and shrubs replace cut stems and flowers. These portable landscapes are turned into destinations for the public that inspire delight and wonder in spaces that might otherwise be dedicated to the automobile.

The Broadway Bouquet provides a tangible example to the public of what we give up – civic space and public art – when cities are dominated by vehicular traffic. The art piece captures the imagination by illustrating the potential for a car-free future with a living garden in the middle of one of the busiest spaces in the world.

Special thanks to the following organizations that brought this project to life through their generous support: NYC DOT, Blondie’s Tree House, DeSimone Engineers, and Duggal Visual Solutions. 

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Learn more about Car Free Earth Day activities here: http://www.nyc.gov/html/dot/summerstreets/html/carfree/activities.shtml#flatironreststop

Learn more about Terrain Work: http://www.terrainwork.com/